As a building products marketer, it’s likely that your organization has or will come across this challenge: Multiple brands in one family. Perhaps it’s through mergers and acquisitions. Should you unify those multiple brands under one heading? If so, what steps do you need to take so that you are speaking with a clear, consistent voice to your prospects and customers? Joining host Jeff Donaldson to discuss are a host of BLD Marketing experts.
You can also view this episode on YouTube here.
About our sponsor: BLD is a results-based, data-driven, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. Our fully integrated services help clients build and optimize a vibrant digital marketing ecosystem to ignite fast and attributable growth. To learn more, visit http://www.bld-marketing.com