Google is by far the most used search engine, and building product marketers rely on Google Analytics to quantify their digital marketing efforts. Now, with the introduction of Google Analytics 4, the rules of engagement are changing in big ways in terms of what is measured and what is considered to be critical intelligence.
Julia Saunders, digital strategist and senior account manager at BLD Marketing, joins host Jeff Donaldson on this episode of Hubs & Drivers to break it all down.
You can also view this episode on YouTube here.
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Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com