Instant messaging. Social media. Mobile apps. Your customers have many ways to instantaneously provide feedback to your building products brand. That means receiving a customer complaint by telephone has almost become a relic of the past. Customers will turn to the internet to engage your company and voice their grievances. And they’ll have an audience. Customer service in the digital era means being prepared to go where your customers go so you can respond to them when there’s an issue and you can protect your brand.
Joining host Jeff Donaldson on this episode of Hubs & Drivers for insight on the new age of customer service is Dave Sladack, president of BLD Marketing.
You can also view this episode on YouTube here.
Read more about this important topic on the BLD Blog here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com