What’s it mean to be a thought leader in the building and construction space? It means you have verifiable expertise to offer, through your innovations and the solutions you have developed. It also means your people are subject matter experts because of their background and experience. When you properly leverage these assets, you raise the credibility and visibility of your brand. How do you increase your thought leadership quotient, thereby building trust and confidence in your brand with your audience? It goes well beyond promoting products.
On this episode, Jeff Donaldson, host of Hubs & Drivers and senior vice president of PR and content marketing at BLD Marketing, and Jake Michalski, senior PR/content marketing specialist discuss four steps for building a thought leadership program.
You can also view this episode on YouTube here.
Download a copy of the Building a Thought Leadership Program infographic here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com