A member of your senior leadership team does something to embarrass your company. There’s an accident at one of your facilities, and people are hurt. Your product fails to perform the way it should. Each scenario represents a crisis for your company. How prepared are you and your team if such a problem arises? Bottom line: Planning for chaos must be done in the quiet times.
Joining guest host, Dave Sladack, on this episode of Hubs & Drivers for insight and expertise on crisis planning and management for building products manufacturers is Jeff Donaldson, senior vice president of PR and content marketing at BLD Marketing.
You can also view this episode on YouTube here.
Download a copy of the Crisis Planning & Management infographic here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com