Hubs & Drivers: A Podcast for Building Product Marketers

Best Practices for Landing Pages

May 20, 2022 Hubs & Drivers Season 1 Episode 12
Hubs & Drivers: A Podcast for Building Product Marketers
Best Practices for Landing Pages
Show Notes

As a campaign hub to which prospects are sent via a variety of drivers, landing pages for your building materials brand can serve as a key component in your company’s digital marketing strategy.  A highly curated and directed experience, if designed and built strategically, a landing page converts anonymous visitors into marketing qualified leads.

Discussing best practices for landing pages with host Jeff Donaldson on this episode of Hubs & Drivers is Justin Gaydos, director of digital services at BLD Marketing.

You can also view this episode on YouTube here.

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Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com