As a building products marketer, how well do you know your target audience? Do you understand their pain points, their greatest need, and how that intersects with your brand? Questions like these become a complex equation when building a marketing program for your company, but there are an assortment of planning tools available that can make the process far more manageable and effective.
Joining Jeff Donaldson on this episode of Hubs & Drivers, Dave Sladack, president of BLD Marketing, walks us through six essential planning tools, describing how each is used to develop a more focused, efficient, and results-oriented plan for your brand.
You can also view this episode on YouTube here.
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Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com