Hubs & Drivers: A Podcast for Building Product Marketers

Recruitment Marketing in a Labor Shortage

April 29, 2022 Hubs & Drivers Season 1 Episode 9
Hubs & Drivers: A Podcast for Building Product Marketers
Recruitment Marketing in a Labor Shortage
Show Notes

A global pandemic has disrupted the U.S. job market. Today's employers face fierce competition for workers and rising expectations from job candidates. It’s a tight labor market, which means rethinking recruitment marketing strategies. BLD Marketing is working with a variety of clients on their recruitment efforts.

On this episode of Hubs & Drivers, Rachel Cronin, account operations manager at BLD and Amy Meyers, director of paid media at BLD, sit down with Jeff Donaldson to discuss marketing strategies and tactics  to help overcome today's employee recruitment challenges.

You can also view this episode on YouTube here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com