There is one undeniable truth in today’s marketplace: Everything is digital. And digital forms of paid media are an increasingly important part of a strategic media plan for their target-ability, measure-ability, and report-ability.
On this episode of Hubs & Drivers, host Jeff Donaldson is joined by Amy Meyers, director of media at BLD Marketing, to discuss paid media strategies incorporating digital media that can pay off.
You can also view this episode on YouTube here.
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Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com