Every building products manufacturer has a story to tell – about its contribution to the marketplace, its innovations, its products, and its insights. An effective content marketing program empowers your company to tell that story, gain credibility, and raise awareness of your brand in the marketplace.
In this episode of Hubs & Drivers, Jeff Donaldson, senior vice president of PR and content marketing for BLD Marketing, moves to the guest side of table to discuss what it takes to build and sustain a powerful "Storytelling Engine" for your company and brands.
Download a PDF of The Storytelling Engine here.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com