For decades, trade shows were the ideal opportunity for building products manufacturers to engage prospects and customers, a platform for all-important face-to-face interaction. At one time, trade show investment represented a substantial portion of a building product company’s annual marketing budget. Then came a global pandemic, which effectively halted in-person trade shows. As the acute phase of COVID-19 eases, now is the time for your company to evaluate your trade show investment.
Joining host Jeff Donaldson for perspective and insight on this episode of Hubs & Drivers are BLD Marketing's Kevin Mayer and Dave Sladack.
You can also view this episode on YouTube here.
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Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com