The #1 place architects, specifiers, contractors, developers, even building owners begin their search for building products and innovations is via a search engine - usually Google. So an important way to attract new customers is through search engine marketing, or SEM.
Joining Jeff Donaldson for today’s discussion on this key tactic are several members of BLD Marketing… Dave Sladack, president; Amy Meyers, director of paid media; and Andrew Schmit, web developer and digital specialist.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com