We’re not talking about the cookies you bake or the ones that go great with milk. We’re talking about digital “cookies,” digital files that hold information about your internet activity. Cookies are a powerful tool for marketers for finding and engaging your target audience. But an initiative called cookie deprecation will change the rules in the coming months and years, impacting building product marketers like you.
Joining host Jeff Donaldson on this episode of Hubs & Drivers for perspective and insight is Amy Meyers, director of paid media for BLD Marketing.
You can also view this episode on YouTube here.
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Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com